The revised HKW look

Font Lÿno, created for HKW by font designers Nawrot, Peško and NODE

Font Lÿno, created for HKW by font designers Nawrot, Peško and NODE

HKW is continuing its collaboration with the NODE Berlin Oslo design studio in 2017. Our new title font is one element of the revised HKW look. It is based on the Lÿno font family by font designers Karl Nawrot and Radim Peško, which was also used by NODE in 2013 for the design of the HKW logo.

Lÿno, created by Nawrot and Peško between 2009 and 2012, resist normative tendencies and reject the idea of a definitive type form. NODE and the two font designers expand the typefaces for HKW, whereby the font’s characteristic use of single “irritating letters” that deviate from the norm defies design standards.

Today, digital production methods allow for new, diverse ways of developing typefaces. This is what Nawrot and Peško express with the Lÿno font family, which they also call “newer alphabets.” At the same time, they refer to Wim Crouwel’s 1967 New Alphabet, an experimental typeface that took the technical limitations of character recognition and display of early computer screens and data processors as its starting point.